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Post Kotler Marketing - Mastering the Changing Rules of the Game
Originally published in 1967, Philip Kotler’s “Marketing Management” still remains a classic. However, in this brave new world filled with disruptive technologies, changing lifestyle and media consumption patterns, literally “free” products and services, and many more unthinkable trends and phenomenon before, what are the new rules of the game? Marketers and businessmen would need a new set of game for its product / service offering, pricing, distribution, and promotion. The one day workshop offers insights into the new paradigm shift and the coping strategies. It would include topics such as:
- The Long Tail and New Micro-Segmentation
- Optimizing Profit with Zero Pricing
- Social Media Marketing: A Fade or Fact
- Signature MegaStores vs Dispersed Online Channels
- Turning Marketing Expenses into Profit Generation
Who Should Attend?
- Product / service marketers
- Business strategists
- Operations managers
- Marketing communications & public relations officers
- Senior-level sales and marketing executives as well as the agencies who serve them
- Product managers looking to become thought-leaders will find the seminar especially useful
| Date: |
1 October 2010 (Fri) |
| Time: |
10:30am - 5:30pm (1 hour lunch) |
| Venue: |
15/F, Hip Shing Hong Centre, 55 Des Voeux Road, Central |
| Language: |
Cantonese / English |
| Speaker: |
Mr. Charles Chau |
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Former Managing Director, MTV |
| Admission: |
Early bird: HK$1,550 Original: HK$2,340 |
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*Early bird special for the first 10 participants
**Eligible for 6 units CPD/CPT/PDU/CPE |
More about Mr. Charles Chau
Formerly Managing Director of MTV Networks North Asia, Charles is now an independent brand and strategy consultant. Prior to that, he worked as a consultant for McKinsey & Company. Charles obtained his MBA from London Business School in which he now serves as a Regional Advisory Board member. He has also been a Visiting Associate Professor for the MBA program at HKU since 2006. Charles was honoured “Best CEO of the Year” by Capital Magazine in 2006.
Enquiry Hotline: 2116 3328
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